Kate Jaffe, Rover Trends Expert

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Kate Jaffe is the Trend Expert at Rover.com, where she leads their Brand Marketing & Publishing teams. Over the last several years, Rover has built The Dog People, an in-house publishing platform, into a storytelling engine that reaches millions of pet people worldwide.

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Rover’s content focuses on highly-relevant resources celebrate the unique bonds we share with our pets and empower pet parents to deliver loving care for their pets. As a result, Kate keeps her finger firmly on the pulse of dog and cat trends nationwide. Her team scours data from hundreds of thousands of pet people to develop resources that’ll help them stay ahead of the trend in delivering personalized care for the pets in their lives.


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